UM, a musical collective spearheaded by Umru, emerged onto the electronic dance music (EDM) scene with an unconventional and experimental approach. Their unique blend of hyperpop, glitch, and sound design propelled them to prominence.
UM's innovative approach has not been without its detractors. Critics have accused them of being too experimental and creating music that is "difficult to listen to." However, UM remains unfazed by such criticism, embracing their unconventional style as their defining characteristic.
Musical Style
UM's music is characterized by a dissonant and chaotic soundscape, featuring distorted vocals, glitchy beats, and unexpected transitions. Their lyrics often explore themes of anxiety, alienation, and the complexities of modern life.
Influence
UM's unique sound has influenced a new generation of electronic music producers, inspiring artists such as 100 gecs, Dorian Electra, and Yves Tumor. Their experimental approach has challenged conventional notions of pop music and opened up new avenues for sonic exploration.